Maserati Social Hub

Maserati was interested in creating a social website where Maserati owners could interact with each other as well as receive the latest news from the famous car manufacturer.

ROLE: Art direction, Design

Site viewable for only Masearti owners

Final Designs

Homepage

Rollover detail on homepage

‘My Maserati’ where owners could post photos of the cars they drive and to discuss with other owners. Famous celebrity drivers would also be posted in this section on why they love Maserati.

Rollover detail

Pop up which included video and images related to the article. Social network links available to share.

‘Lifestyle’ section with exclusive news, interviews and articles.

navigation rollover detail on ‘Lifestyle’ section

Article page