Engagement with the global navigation was tracking low. During routine user testing on the Zoopla property site, it was noted that users found it difficult to navigate through the site. A project was kick started to optimise the global navigation to make it easier for users to find content.
Our objectives were (1) Increase engagement of global navigation (2) optimise the dropdown menu with options for users to find content within the site (3) add more of the Zoopla branding to the top header (at request of Marketing)
Outcome: With the additional content in the dropdown menu along with the bold Zoopla purple brand colour, users reacted positively to the new navigation. We had an increase of 47% engagement with the rollout of the new navigation.
UX/UI design & direction
Original Search module
First round of designs for user testing. Removed the overpowering purple colour with a more minimal approach. Tested the use of iconography and different colour CTA
Second round of designs for user testing. Included the iconography, tabs and orange CTA from the first round. Moved secondary search options into drowpdown link. Removed headline title
Final round of testing with chosen design. The key positive feedback from users were the use of iconography, and the removal of the addtional text and too much use of purple that was on the previous module.
Tablet design detail
Mobile design detail
Advanced Search opened
With the success of the homepage search module, we rolled out the design to the rest of the search modules on Channel pages throughout the site
Selection of Channel pages with new Search module