OPTIMISING THE
GLOBAL NAV

Increase engagement the Global navigation for Zoopla


Engaement with the global navigation was tracking low. During routine user testing on the Zoopla property site, it was noted that users found it difficult to navigate through the site. A project was kick started to optimise the global navigation to make it easier for users to find content.

Our objectives were (1) Increase engagement of global navigation (2) optimise the dropdown menu with options for users to find content within the site (3) add more of the Zoopla branding to the top header (at request of Marketing)

Outcome: With the additional content in the dropdown menu along with the bold Zoopla purple brand colour, users reacted positively to the new navigation. We had an amazing increase of 73% engagement with the rollout of the new navigation.



ROLE:

User testing,
UX/UI design & direction

01
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08

Original Navigation


02
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08

Selection of Navigation design exploration


03
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Selection of Navigation dropdown exploration with housing data


04
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08

Final 3 designs for User testing


05
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Optimised design


06
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Dropdown detail. Option to include image thumbnail to highlight key content


07
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Zoopla account dropdown


08
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08

Search bar option on internal pages