Engaement with the global navigation was tracking low. During routine user testing on the Zoopla property site, it was noted that users found it difficult to navigate through the site. A project was kick started to optimise the global navigation to make it easier for users to find content.
Our objectives were (1) Increase engagement of global navigation (2) optimise the dropdown menu with options for users to find content within the site (3) add more of the Zoopla branding to the top header (at request of Marketing)
Outcome: With the additional content in the dropdown menu along with the bold Zoopla purple brand colour, users reacted positively to the new navigation. We had an amazing increase of 73% engagement with the rollout of the new navigation.
UX/UI design & direction
Selection of Navigation design exploration
Selection of Navigation dropdown exploration with housing data
Final 3 designs for User testing
Dropdown detail. Option to include image thumbnail to highlight key content
Zoopla account dropdown
Search bar option on internal pages