I

ABOUT






I am passionate on Creativity & the Arts. Throughout my life I found joy, wonder and meaning in exploring and experiencing the various human Art forms.

My interest in the visual arts began with my father's collection of postage stamps. As a child, I was fascinated by the art displayed in such a small area of space. The combination of typography, colour, graphics and illustraions drew me like a magnet. I continued to study and explore the visual arts through my education until the internet was born and I found myself designing interactive experiences.

My website showcases not only my career but also my passion for photography and travel. The both of which has led me to build a travel blog to share my adventures and inspire people to explore the world.


Photo by Ashley Joanna

CAREER



As a firm believer in a culture of collaboration and innovation, I provide the strategic design direction for platforms, products and digital experiences. I help drive the brand, business strategy and product roadmaps with balance of design quality and value for clients and users.


I have a range of experience in both B2C and B2B sectors, working in different industries with global companies to small start-ups in UK, USA and EMEA markets. An advocate on focussing on user experience and inclusive design, gathering data and research to enrich design solutions. I have built multidisciplinary teams that research, design and deliver amazing product experiences. I empower design teams to be innovative and do their best work by fostering design culture, providing coaching and supporting them throughout the design process.


In everything I do, I always want to learn, grow, and give back.


SELECTED CLIENTS



Microsoft

Amazon

Ticketmaster

Zoopla Property Group

Onefinestay

Natwest Bank

Disney

Maserati

Manchester United FC

Arsenal FC

One&Only

Xbox

Oracle

CocaCola

PUBLISHED ARTICLES



.Net Magazine January 2006
Website redesign tips

.Net Magazine May 2006
Effective branding online

View my latest work here or check out my archive of previous projects.

TRAVEL



16%

WORLD TRAVELLED

40

COUNTRIES VISITED

143

FLIGHTS

I love to travel. To explore. To discover. To experience new cultures and environments. To capture moments and feelings through photography.

My passion for travel and photography has led me to build my own travel blog. Not only a place for me to share where I have traveled with everyone but also a place for me to relive my experiences. And remember the people I met and traveled with.

My travel site was coded by myself, using HTML, CSS, JQuery and Javascript languages (just like this site 😉)

Follow me on Instagram to see some of my photography